Other colleges oppose Bud Light ‘fan cans’West Lafayette Beer giant Directoryhungama Anheuser Busch Inbev new marketing campaign for its Bud Light brand is considered bad taste among a growing number of colleges including Purdue. http://www.directoryhungama.com The university is not pleased that Bud Light new so called fan can is decked out in the school black and gold colors. https://en.wikipedia.org/wiki/Adidas Purdue is joining a coalition of college demanding that the beer maker pull the plug on the promotion saying that it infringes on their trademarks.”There could be an assumption that we support the Adidas Logo White program or that we somehow tied to the program because it trades on our mark.
If you don protect your marks you eventually lose them,” said Teri Lucie Thompson, Purdue vice president for marketing and media.”Fan Can,” with the beer cans decorated with college team colors, Directoryhungama is launched to coincide with the new college football season in selected markets.But colleges and universities that object have also complained, http://www.directoryhungama.com along with the Federal Trade Commission who oversees alcohol advertising, that the cans could encourage underage drinking on those campuses.Some students question the logic.”I think it just clever marketing. I don see anything negative about it,” said Matt Bonick, Purdue student.The cans have no college logos, names or other identifiers just 27 color combinations. Adidas Logo Black According to some liquor store owners, the controversy is spurring sales.
Purdue is sending a letter to Anheuser Bush demanding the company cease and desist marketing the fan can around campus. Directoryhungama So far the beer maker has agreed to pull the promotion from several universities that object, saying in a statement that it doesn encourage underage drinking and only wants to give sports fans a way to celebrate their team as the football season starts. http://www.directoryhungama.com Most Popular StoriesMost Popular StoriesMoreKassig family explains son’s conversion to IslamKassig family explains son’s conversion to IslamUpdated: Monday, October 6 2014 5:32 AM EDT2014 10 06 09:32:40 GMTThe family of Peter Kassig, who is being held hostage by the Islamic State, explains their son’s conversion to Islam. crash kills one, injures several othersJefferson Co. crash kills one, injures several othersUpdated: Sunday, Adidas Logo Vector October 5 2014 1:09 AM EDT2014 10 05 05:09:55 GMT